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Nobody on Instagram is searching for you. That is the whole difference between Meta and search — the algorithm will find your buyer, but only if the creative earns the stop. Most accounts plateau because the agency keeps rebuilding audiences while running the same three ads. We are a Facebook ads agency in India that treats creative volume and clean tracking as the two levers that actually move cost per result.
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Detailed targeting matters far less than it did five years ago. Broad targeting with strong creative now beats interest stacking in most accounts, because Meta’s delivery system finds buyers from the signals your pixel sends it. Which means the two things worth your money are the creative going in and the data coming back — and in most audits we run, both are the problem.
Start with tracking, because everything downstream learns from it. After the iOS privacy changes, browser pixel data alone is partial: events get lost, event match quality drops, and the algorithm optimises on an incomplete picture. Conversions API with server-side tracking, domain verification, aggregated event measurement configured properly and a sensible attribution window restore most of that signal. It also explains the discrepancy you have been arguing about — why Ads Manager, GA4 and Shopify never agree on the same number of sales.
Then creative, treated as a production line rather than an afterthought. Hook rate and thumbstop ratio in the first three seconds, hold rate through the body, a clear offer and a reason to act. We ship concepts in batches — UGC creative, founder videos, statics, carousels — then run dynamic creative testing to find the winning concept and produce iterations of it until ad fatigue sets in and frequency climbs. A good concept is worth more than a clever audience, and it has a shelf life.
Account structure stays deliberately simple: consolidated ad sets so the learning phase actually completes, Advantage+ campaign budget where it earns its place, retargeting with proper exclusion windows so you stop paying to reach people who already bought. We report on cost per purchase, ROAS and MER — blended across the account — because a 6x ROAS on one ad set means nothing if blended CAC is rising.
Already running Meta ads? Give us read-only access and we will show you your three weakest links — creative, structure or tracking — free of charge.
Ads Manager audit of account structure, ad sets, budgets, frequency and audience overlap. Rebuilt around consolidated ad sets and Advantage+ campaign budget so the learning phase completes instead of resetting every week.
Monthly batches of UGC creative, founder videos, statics and carousels, written against hook rate and hold rate. Dynamic creative testing finds the winning concept; we then build iterations before ad fatigue sets in.
Instant lead forms, click-to-WhatsApp ads and landing page campaigns with lead quality tracked to the CRM — so you are optimising towards booked appointments, not form fills that never answer the phone.
Advantage+ shopping campaigns, catalogue and product feed setup, dynamic product ads for browse and cart abandoners, and retargeting with exclusion windows that stop you paying to reach existing customers.
Pixel and Conversions API via server-side tracking, domain verification, aggregated event measurement, event match quality monitoring and attribution window choices — plus an honest reconciliation of Ads Manager against GA4 and Shopify.
A documented testing roadmap, vertical and horizontal scaling once a concept proves itself, lift tests where incrementality is worth measuring, and monthly reporting on cost per result, CPM, CTR, ROAS, MER and blended CAC.
Advantage+ shopping campaigns, catalogue ads and a creative pipeline built around offer and contribution margin — scaled on MER and blended CAC rather than a single ad set's ROAS.
Click-to-WhatsApp and call campaigns for clinics, salons, gyms and contractors, with lead quality fed back from your CRM so the algorithm learns which enquiries actually become customers.
Webinar and admission funnels, instant lead forms, long nurture windows and retargeting sequences built for decisions that take weeks rather than minutes.
Expensive leads, long cycles and strict lead quality requirements — qualification questions in the form, offline conversion feedback, and creative that filters rather than maximising raw volume.
Results were good, then flattened? That is usually ad fatigue, a broken signal or both. We will tell you which — and whether it is worth fixing before spending more.
Account structure, frequency, audience overlap and creative reviewed, then pixel and Conversions API verified, domain verification and aggregated event measurement checked, and any policy rejections or ad account health issues cleared.
Offer, angles and hooks agreed, a creative brief written per concept, and campaigns rebuilt with consolidated ad sets, broad targeting, lookalike and custom audiences where they earn their place, and proper exclusions.
Concepts launched in batches and judged on hook rate, CTR and cost per result. Winners get iterations and fresh variants; losers are cut quickly instead of being nursed through another fortnight of spend.
Vertical and horizontal scaling on proven concepts, creative refresh before frequency bites, and monthly reporting on cost per purchase, ROAS, MER and blended CAC — with a call to walk you through what changes next.
The account was good for two months, then flattened. What usually happened: the same three ads kept running until frequency climbed and ad fatigue set in, while the agency spent its hours duplicating ad sets and shuffling interest stacking — motion that looks like work on a screenshot. Nobody fixed the pixel. Nobody shipped new creative. Nothing was ever written down, so every learning left with the account manager.
We work the opposite way round. Creative volume is the plan, not a favour: a set number of new concepts every month, plus iterations of whatever is working. Tracking gets fixed in week one, and event match quality is monitored like a vital sign. Every test and its result goes into a creative learnings document that belongs to you. The business manager, ad account, pixel and catalogue stay in your name with us added as partners — so the data and the learnings stay yours when you leave.
Management fees start around ₹20,000 per month for a single-objective account and scale with ad spend, creative volume and the number of campaigns. Larger eCommerce accounts are usually quoted as a percentage of spend. Creative production is quoted separately, and ad spend is always billed to your own ad account.
For lead generation, ₹30,000–₹50,000 a month gives the learning phase enough conversions to stabilise. eCommerce usually needs ₹75,000+ to test creative properly. Meta needs roughly 50 conversions per week per ad set to exit the learning phase — below that, performance stays volatile whatever anyone optimises.
Typically six to ten new concepts plus iterations of the winners. Creative is the variable with the most leverage on Meta, and every concept has a shelf life — once frequency climbs and hook rate falls, no bid adjustment saves it.
Different attribution models and windows. Ads Manager credits a 7-day click or 1-day view; GA4 uses last non-direct click; Shopify records the order. None is lying — they measure different things. We reconcile them and use MER as the number that cannot be double-counted.
Yes, for almost every account. Browser pixel data alone is lost to ad blockers, cookie restrictions and iOS privacy settings. Server-side tracking recovers that signal, improves event match quality and measurably lowers cost per result — it is usually the single highest ROI fix in an audit.
Advantage+ shopping campaigns work well for eCommerce with a healthy catalogue and clean signal, and we use them widely. But they need exclusions, creative variety and a standard campaign running alongside — left alone they often just rebuy customers you already had.
Usually ad fatigue — frequency climbing on a tired concept — or a broken signal after a site or theme change silently stopped the pixel firing. Occasionally it is an auction or seasonal shift. The audit checks all three before anyone touches budgets.
You do. We work inside your business manager as a partner, so the ad account, pixel, catalogue, custom audiences and all historical data stay with you. Leaving us costs you nothing but a permission change.
Give us read-only access to your ad account. Within 48 hours you will get a written audit: how your creative is performing on hook rate and frequency, whether your account structure lets the learning phase finish, what your pixel and Conversions API are really recording, your event match quality score, and the three fixes worth making first. Yours to keep, whether we work together or not.
