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Shopify makes launching easy — which is exactly why most Indian Shopify stores look the same, run eighteen apps and load in six seconds. We build the other kind: a custom Shopify theme on Online Store 2.0, a deliberately small app stack, and payments, GST invoicing and shipping configured for how Indian customers actually buy.
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It starts reasonably. A premium theme, then an app for reviews, one for upsell, one for bundles, a popup, a wishlist, a size chart, a currency switcher. Each one injects scripts into every page load. Six months later the store scores badly on Core Web Vitals, LCP is over four seconds on mobile, nobody can say which app does what, and the monthly app bill quietly exceeds the Shopify plan itself. That is app bloat, and it is the most common problem we are called in to undo.
A proper Shopify development approach solves most of it in the theme instead. Online Store 2.0 with sections everywhere, JSON templates, metafields and metaobjects lets you build product pages, size guides, bundles and content blocks natively in Liquid — editable by your team in the theme editor, with no third-party script and no recurring fee. We audit the app stack first, replace what the theme can do, and keep only the apps that genuinely earn their place.
Then the part global agencies get wrong about India. Shopify Payments is not available everywhere here, so Razorpay or PayU with UPI, cards, net banking and wallets usually does the work, alongside COD with your own rules by pincode and order value. GST-compliant invoicing, Shiprocket or Delhivery integration, pincode serviceability checks and accurate delivery dates are not nice-to-haves — they are the difference between orders and support tickets.
Everything is built in a development store with theme version control, so changes are reviewed before they touch your live store. We handle migration from WooCommerce, Magento or a marketplace with 301 redirects mapped across the /products/ and /collections/ URL structure, product schema and canonical tags intact, so Shopify SEO survives the move and your rankings come with you.
Already on Shopify? Send us your store URL and we will reply with a free speed benchmark, an app stack review and three conversion fixes.
Complete Shopify store setup — catalogue structure, product variants, collections, navigation, Search & Discovery filters, policies and domain — configured so the store is ready to sell rather than ready to demo.
Custom themes built in Liquid on Online Store 2.0 with sections everywhere, JSON templates, metafields and metaobjects — so product pages, bundles and content blocks are editable in the theme editor without another app.
WooCommerce to Shopify migration, plus Magento and marketplace moves. Products, customers, orders and reviews transferred, with 301 redirects, URL structure, canonical tags and product schema handled so Shopify SEO holds.
Razorpay, PayU and Shopify Payments where available, UPI and wallets, COD rules by pincode and order value, GST-compliant invoicing, Shiprocket and Delhivery integration with serviceability checks and tracking updates.
Shopify speed optimisation — script and app audit, image optimisation and lazy loading, Shopify CDN use, Core Web Vitals and LCP work — plus cart drawer, upsell, cross-sell and checkout flow improvements that lift conversion rate.
Shopify Plus development with checkout extensibility, Shopify Functions for discount logic, Shopify Flow automation, B2B on Shopify with wholesale price lists, multi-currency markets, headless Hydrogen builds, and monthly maintenance.
A first store that looks like your brand rather than the theme demo — built fast, priced sensibly, with the catalogue, payments and shipping set up correctly from day one.
A Shopify store redesign where the real problems are speed, app bloat and a product page that does not sell — diagnosed with an audit before anyone talks about a rebuild.
Moving from WooCommerce, Magento or a marketplace. Catalogue and order history transferred, redirects mapped, and the SEO equity you spent years earning protected through the switch.
High order volume, wholesale alongside retail, multiple markets and currencies, custom checkout rules, ERP sync and automation — the point where Shopify Plus starts paying for itself.
Paying for apps you cannot name? Our audit lists every app, what it costs you monthly, and which ones your theme could replace for free.
Products, variants, collections and filters planned properly, the app stack decided with monthly costs visible, and the theme approach agreed — custom build or customised premium theme, whichever your budget and roadmap justify.
Built in Liquid on Online Store 2.0 inside a development store with version control, so every change is reviewed and nothing experimental touches your live storefront.
Catalogue, customer and order migration; payment gateways, COD rules, GST invoicing, Shiprocket and inventory sync with your ERP or Tally; then test orders through every payment method and failure case.
Redirect map applied, speed benchmarked before and after, GA4 and Shopify analytics with conversion tracking live, admin training delivered — then conversion rate work on real data rather than guesses.
The first build is usually a bought premium theme, lightly skinned, with apps bolted on for anything the theme could not do. It launches quickly and everyone is pleased. Then the cracks show: a page nobody can edit without a developer, no development store so fixes go straight to live, no theme version control so a change cannot be rolled back, and an app bill nobody reviews. Eighteen months later the brand pays again for the store it thought it bought.
We are a Shopify Partner and we build to keep. Custom theme work on Online Store 2.0 so your team can edit pages themselves, a development store and version control as standard, every app justified against what the theme can already do, and the India-specific setup tested with real orders before launch. The store, the theme files, the apps and every account stay in your name — we are added as staff, not as the owner.
A customised premium theme store with proper catalogue, payment and shipping setup typically runs ₹60,000 to ₹1.5 lakh. A fully custom Shopify theme built in Liquid starts around ₹2 lakh, and Shopify Plus or headless Hydrogen builds are quoted after scoping. Shopify’s own plan fee is billed to you directly.
A customised theme store takes 3–5 weeks from catalogue and content handover. A custom theme build runs 7–10 weeks, and a migration from WooCommerce or Magento adds two to three weeks depending on catalogue size and order history.
Most Indian brands start on Basic and move up as order volume grows. Because Shopify Payments is not universally available here, you will usually use Razorpay or PayU and pay Shopify’s third-party transaction fee — worth factoring into margins before you pick a plan.
A premium theme is the right call for a first store on a tight timeline. A custom theme earns its cost when you have brand-specific layouts, unusual product logic, or you are paying for apps that only exist to work around theme limitations.
Yes. Products, customers, orders and reviews are migrated, and every old URL is mapped to a 301 redirect against Shopify’s /products/ and /collections/ structure, with canonical tags and product schema in place. We benchmark rankings before and after so any dip is caught within days.
Fewer than you have. Each app typically injects scripts into every page load, so the real cost is speed as well as subscription. We audit the stack, replace what Online Store 2.0 and metafields can do natively, and keep only what genuinely earns its monthly fee.
It becomes worth it when checkout customisation, wholesale B2B alongside retail, multiple markets and currencies, or high order volume start costing you more in workarounds than the plan costs. Below that, Basic or Advanced with a well-built theme is usually the better buy.
You own everything — the Shopify account, the theme files, the apps and the domain, with us added as staff. Monthly maintenance covers theme updates, app reviews, speed checks, bug fixes and new sections, and 30 days of support is included after launch.
Send us your store URL. Within 48 hours you will get a written audit: your mobile speed and Core Web Vitals scores, every app you are running with its monthly cost, which ones your theme could replace, where buyers drop off between product page and checkout, and the three fixes worth doing first. Yours to keep, whether we work together or not.
